2022 PR Xchange Award Winners Announced

The PR Xchange Committee is delighted to announce the winners of this year's PR Xchange Awards Competition. This year, we have awarded 20 print winners and 24 electronic winners. Congratulations to those libraries! The PR Xchange Committee is charged with coordinating the annual awards competition, under the direction of the Awards and Scholarships Subcommittee of Core, a division of the American Library Association (ALA).

More than 195 entries in print and electronic formats were submitted from over 100 institutions, including public, academic, school, state, and special libraries. Entries were evaluated by a jury of 20 virtual judges. Submissions were assessed based on the quality of content, format, design, creativity, and originality. The jury, which included a group of talented marketing professionals, graphic designers, librarians, and visual artists were very impressed by the innovative work submitted by these libraries. Winning entries will be on display at the PR Xchange Event from 11:00 a.m. - 1:00 p.m. on Sunday, June 26, 2022, in the Special Events Area of the ALA Exhibits Hall at the ALA Annual Conference in Washington, DC. Attendees will have the opportunity to view and take home sample promotional materials from libraries across North America.

Winners are listed below by marketing category and then library budget.

Print Winners

Advocacy /Fundraising/ Annual Reports, and Strategic Plans

• Darien Library ($1- $5 million)
  Darien Library's Annual Report 2020-2021
• North Vancouver District Public Library ($5-$10 million)
  2020 Annual Report
• Virginia Beach Public Library ($10-$15 million)
  Libraries Leading the Way (Annual Report FY21)

External Communications

• The Levy Library at the Icahn School of Medicine at Mount Sinai (Under $1 million)
  Guide for 1st Year Students
• Ashtabula County District Library ($1- $5 million)
  Educator Resources
• Anaheim Public Library ($5-$10 million)
  Learning Never Ends
• Arlington Heights Memorial Library (Over $15 million) 
  Library Newsletter

Materials Promoting Collections, Services, Resources

• The Levy Library at the Icahn School of Medicine at Mount Sinai (Under $1 million)
  The Levy Library Mobile App
• Westbank Library ($1- $5 million)
  Library Re-opening
• Poudre River Public Library District ($5-$10 million)
  Next Chapter Re-engagement Campaign
• Spokane Public Library ($10-$15 million)
  New Library Location Rack Cards
• Greenville County Library System ($15-$20 million) 
  Library Now, Fall 2021
• UNC-Chapel Hill University Libraries (over $20 million) 
  Library Bookshelf stickers

Reading Programs

• Poudre River Public Library District ($5-$10 million)
  A Winter Tale
• Spokane Public Library ($10-$15 million)
  Spokane Somersault: A Summer Reading Magazine
• Greenville County Library System ($15-$20 million) 
  Summer Reading Log & Activity Book

Special Events and Exhibits

• Mount Horeb Public Library (Under $1 million)
  The Big Read (community wide read)
• University of Delaware Library, Museums and Press ($1- $5 million)
  Donor New Years Card - 2022
• Montana State University Library ($5-$10 million)
  MSU Library Open House Program
• UC Santa Barbara Library ($15-$20 million)
  Flyer for Pacific Views Library Speaker Series Presents - The Scientific Body of Knowledge: Whose Body Does It Serve? A Spotlight on Women’s Brain Health

Electronic Winners (24 winners)

Advocacy /Fundraising/ Annual Reports, and Strategic Plans

• Regina Library (Under $1 million)
  Student Survey Results
• Saline County Library ($1- $5 million)
  2022-2025 Strategic Plan
• RIT Libraries ($5-$10 million)
  Coronavirus Response Video
• Plano Public Library ($10-$15 million)
  Annual Report

External Communications

• Helen K. and James S. Copley Library (Under $1 million)
  Copley Connects
• Boynton Beach City Library ($1- $5 million)
  Fast Lane Checkout is Now Available at the Library!
• North Vancouver District Public Library ($5-$10 million)
  No more late fines! Go on, do your happy dance.
• Plano Public Library ($10-$15 million)
  Check It Out
• James Madison University Libraries ($15 -$20 million) 
  JMU Libraries Magazine
• King County Library System (KCLS) (Over $20 million) 
  Student support and lifelong learning resources at your library

Materials Promoting Collections, Services, Resources

• Livonia Public Library (Under $1 million)
  Library Bytes
• The Morgantown Public Library System ($1- $5 million)
  Show Me Your "Resting Book Face": Launching a Library App
• Anaheim Public Library ($5-$10 million)
  Bet Ya Didn’t Know…
• Sachem Public Library ($10-$15 million)
  Find Your Perfect Match
• Prince William Public Libraries ($15-$20 million) 
  PWPL's Wi-Fi Has Left the Building!
• King County Library System (KCLS) (Over $20 million) 
  Your Next Job – Susan’s Story

Reading Programs

• Midwestern Baptist Theological Seminary (Under $1 million)
  Reading Challenge Prize Poster
• Longwood Public Library ($5- $10 million)
  Summer Reading 2021

Special Events and Exhibits

• Midwestern Baptist Theological Seminary (Under $1 million)
  Bracket Challenge Promo
• Ashtabula County District Library ($1- $5 million)
  25 Days of ACDL Christmas Event Promotional Handout
• Poudre River Public Library District ($5-$10 million)
  Dia de los Muertos Virtual Event Calendar
• Miami University Libraries ($10-$15 million)** tie
  The Game Pieces are Coming, Are You?
• Mississippi Library Commission ($10-$15 million)** tie
  Beyond the Virtual Table: MLC's Resources at a Glance
• Arlington Heights Memorial Library ( $15-$20 million) 
  Teen Film Fest Trailer 2021

All libraries are invited to mail in their promotional materials to be shared with colleagues at the PR Xchange Event, regardless of whether your library won an award this year. Approximately 1,000 ALA Annual Conference attendees traditionally visit the PR Xchange event each year. Download mailing labels to participate in this marketing swap and share event.

The PR Xchange Awards ceremony will take place after the PR Xchange Event (in the same space), from 1:00pm-1:45pm where this year's co-chairs will distribute award certificates to the winners.

For more information about the PR Xchange Committee, please contact co-chairs Mark Aaron Polger and Naomi Gold at prxchange.awards@gmail.com.
 

About Core: Leadership, Infrastructure, Futures
Core: Leadership, Infrastructure, Futures is the national association that advances the profession of librarians and information providers in central roles of leadership and management, collections and technical services, and technology. Our mission is to cultivate and amplify the collective expertise of library workers in core functions through community building, advocacy, and learning. Follow us on our Blog or on Twitter.