Outstanding Social Media Campaign

It's normal to grow up with expectations of what high school will be like—the friends you’ll make, the plays you’ll perform in, the sports you’ll play, and whether you’ll fit in—but what really matters is that you stay true to yourself.

Focus On is an alcohol prevention campaign from the Washington State Health Care Authority to educate high school students about the reality of underage drinking in Washington—90% of Washington state teens don’t drink. The Focus On campaign challenges the misperceptions around underage drinking and emboldens teens to leave alcohol out of the picture and focus on what’s important in their lives.

Contributors:

SVP and Managing Director:	Melissa Simpson
VP and Associate Creative Director:	Lacey Gonzalez
VP:	Ally Flaherty
Senior Art Director:	David Matlock
Senior Art Director:	Matt Patton
Senior Designer:	Alex Gonzalez
Copywriter:	Eleanor Chen
Project Manager:	Becky Nawrocki

GMMB

Website: https://www.gmmb.com/

Location: United States

About the Agency:

GMMB is an agency on a mission. We got our start helping great candidates win tough elections—and three decades later, we’re still delivering. But the issues we care about aren’t solved in November. So, we became more than just another political shop. We bring our campaign-trail mindset and ability to hone a message to elevate policy discussions, grow movements, and advance issues year-round. From electoral politics, education, and healthcare to global development and the environment, we are experts who work across disciplines to win—and get real results.