HARRISBURG, Pa. (WHTM) — A bill to require a disclosure on content generated by artificial intelligence is heading to the Pennsylvania State House.

House Bill 1598, sponsored by State Rep. Chris Pielli (D-Chester) would amend Pennsylvania’s Unfair Trade Practices And Consumer Protection Law and require businesses to put a “clear and conspicuous disclosure” on written text, images, audio and video content and other forms of media generated by AI.

“Artificial intelligence is becoming a more prevalent component of our everyday lives,” Pielli said. “As AI becomes more sophisticated, it will be impossible to verify the author of material and content produced. Additionally, the questionable veracity of AI content has the potential to spread false information or images. This bill is simple. If it’s AI, it has to say it’s AI. Pennsylvanians have the right to know if the content they are consuming was created by a human or if AI was used to create it. I thank my colleagues for standing with me in providing transparency for all Pennsylvanians.”

The bill was approved by the House Consumer Protection, Technology & Utilities Committee by a 21-4 vote on Wednesday, March 26.

Among the four lawmakers who voted against the bill is Republican State Rep. Craig Williams, who is also running for Attorney General.

Williams spoke at the meeting, saying that he believes the bill “missed the mark” and goes too far to punish businesses who fail to use the disclaimer.

“Because of the way this bill is written, there is no requirement that their be any malfeasance — in other words, any incorrect information– passed to the consumer through the use of artificial intelligence. And as a result, just the mere fact of failing to put the disclaimer up brings a cause of action against the business… Artificial intelligence legislation is needed, this one goes way to far,” he said.

The bill will now go to the full House for consideration.