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Speed of now

New ads highlight reliability, shipping


USPS highlights its reliable shipping services for business customers in a new advertising campaign.

The campaign includes a series of TV spots that show packages moving efficiently through a postal plant and being delivered by letter carriers.

“Finding new routes to reach your customers and new ways for them to reach you is what business is all about. It’s what the United States Postal Service has always been about. So as your business changes, we’re changing with it with e-commerce that runs at the speed of now,” the narrator states.

The commercials, which are titled “New Routes” and debuted this week, highlight the variety of services available to business customers, including nationwide next-day and two-day shipping, local same-day shipping and package deliveries seven days a week.

The campaign is part of the Postal Service’s broader efforts to grow its shipping business, a major tenet of the organization’s new 10-year plan, Delivering for America.