Fried chicken chain BHC opens Singapore branch

BHC's first branch in Singapore opened on Wednesday at Marina Square. [BHC]

Fried chicken franchise BHC opened its first branch in Singapore.

The branch opened Wednesday on the second floor of Marina Square shopping mall complex.

The store has 108 seats where people can enjoy chicken and beer.

The branch offers BHC’s signature dishes such as Bburinkle Chicken, Gold King and Macho King, as well as popular snacks such as cheese balls and sotteok sotteok (skewered sausage and sticky rice cakes).

Special dishes targeting overseas consumers such as rosé tteokbokki and spicy fish cake soup will also be offered.

Singapore food and beverage retailer Haomart will run the restaurant under a master franchise agreement.

Under the agreement, one company is granted the right to open all the locations in an area specified.

BHC directly runs two branches in Hong Kong, and one in Malaysia under a master franchise agreement.

“Opening a Singapore branch is significant in the sense that we created a steppingstone for BHC to grow into a global food company to promote K-food to the world,” said BHC CEO Im Geum-ok. “We will strengthen BHC’s competitiveness by launching more of our brands overseas.”

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]