Back to School Media Toolkit

Resource type

Toolkits

Resource Materials

Video Soundbites

Cindy Long, Administrator for FNS answers the following questions about the National School Lunch Program:

How can the National School Lunch Program teach kids healthy eating habits?

What is the importance of school meals for kids?

What do you want parents and caregivers to know about school meals?

B-Roll Video

Media outlets interested in downloading this video file can email FNSPress@usda.gov.

Sample Social Media Content

The following outreach content will be used as an informative tool to learn how to provide meals for children at school and all year long through the school meal, afterschool, childcare, and summer meal programs.

Twitter/X

USDA's Community Eligibility Provision is a win for everyone. It provides free healthy meals for all students at participating schools. To learn more about CEP and other ways students get healthy meals at school, visit: https://www.fns.usda.gov/cn/support-schools #BacktoSchool
School meal programs provide healthy meals to over 30 million kids each day. That’s why [ORGANIZATION NAME] supports programs like USDA’s National School Lunch Program, which provides free and/or reduced-price lunches. Learn more: https://www.fns.usda.gov/cn/support-schools #BacktoSchool

Instagram

USDA’s Community Eligibility Provision is a win for everyone. It provides free healthy meals for all students at participating schools. To learn more about CEP and other ways students get healthy meals at school, visit: https://www.fns.usda.gov/cn/support-schools #BacktoSchool
It’s #BacktoSchool season! School meal programs provide healthy meals to over 30 million kids each day throughout the year. Which is why [ORGANIZATION NAME] supports initiatives like USDA’s Healthy Meals Incentives Recognition Awards for School Food Authorities, which celebrates the hard work of school nutrition professionals for their continued creativity, innovation and significant impact to provide nutritious school meals. To learn more, check out this link: https://www.fns.usda.gov/cn/support-schools

LinkedIn/Facebook

[ORGANIZATION NAME] believes every child in America deserves the opportunity to get high quality, nutritious meals at school. The USDA’s National School Lunch program provides millions of meals to students every day throughout the school year. Have you applied for free and/or reduced-price meals yet? To learn more: https://www.fns.usda.gov/cn/support-schools #BacktoSchool
Supporting school meal programs has many benefits, including decreasing childhood hunger, stretching the food budgets of students’ families, and reducing administrative burden for schools. Initiatives like CEP, Healthy Meals Incentives, and Supply Chain Assistance Funds help school meal providers feed students. Learn more here: https://www.fns.usda.gov/cn/support-schools #BacktoSchool
Did you know? School meal programs provide nutritious, low-cost meals to over 30 million children each year. That’s why it’s important for us to continually work with schools and USDA’s Food and Nutrition Service to ensure that kids have the food they need to grow and thrive. For more information, visit: https://www.fns.usda.gov/cn/support-schools #BacktoSchool